Acquisition emails to encourage young people to take part in NCS in various scenarios.
Copy designed to build excitement amongst NCS sign-ups to encourage them to turn up on the day.
e-CRM copy designed to sustain the customer's affinity for NCS following sign-up, including the congrats message, and magazine-style content for graduates.
Payment Reminder Email #1
Copy designed to encourage young people to secure their spot on the program by making the final payment.
Payment Reminder Email #2
A follow-up reminder for young people to confirming their spot by paying the program fee. The copy also introduces an exclusive video from an NCS ambassador and spoken word artist Suli Breaks who wrote about the NCS experience.