Bojana Duric

I'm a copywriter and editor based in Toronto. A creative writer who can't stop telling stories, and enjoys helping brands find their 'inner' voice.

For my work in journalism, I've had the opportunity to interview eclectic and groundbreaking artists in various mediums for features in Little White Lies, Flux Magazine, and Novella Magazine. Beyond editorial, I've created catchy taglines, punchy headlines and irresistible call-to-actions you can't help but click. If you're ready to put this wordsmith to work, get in touch!

PRINT

A selection of various print assets for National Citizen Service – a youth development organization based in the UK.

    Acquisition: Keep warm direct mail. An acquisition direct mail shot sent to 300,000 households during exam season. The thousands of sign-ups then received a pack in a stylish box containing my personalized letter and luggage tag. The tone is playful, youth-facing and informal.
    Acquisition: Keep warm direct mail. An acquisition direct mail shot sent to 300,000 households during exam season. The thousands of sign-ups then received a pack in a stylish box containing my personalized letter and luggage tag. The tone is playful, youth-facing and informal.
    Door drop campaign (front): Print asset mailed to 450,000 households, aiming to persuade parents to book a spot on NCS. Achieved an expression-of-interest to sign-up conversion of 34%.
    Door drop campaign (front): Print asset mailed to 450,000 households, aiming to persuade parents to book a spot on NCS. Achieved an expression-of-interest to sign-up conversion of 34%.
    Door drop campaign (back): Print asset mailed to 450,000 households, aiming to persuade parents to book a spot on NCS. Achieved an expression-of-interest to sign-up conversion of 34%.
    Door drop campaign (back): Print asset mailed to 450,000 households, aiming to persuade parents to book a spot on NCS. Achieved an expression-of-interest to sign-up conversion of 34%.
    An advertorial for NCS Trust for the Evening Standard.
    An advertorial for NCS Trust for the Evening Standard.
    Developed copy for an A5 Flyer that incorporated a voucher for young people if they signed up with a friend. Worked with Nando's, one of NCS Trust's sponsors
    Developed copy for an A5 Flyer that incorporated a voucher for young people if they signed up with a friend. Worked with Nando's, one of NCS Trust's sponsors
    NCS Trust conducted an independent evaluation. I developed copy for the infographic that revealed young people's attitudes on the NCS Trust summer program.
    NCS Trust conducted an independent evaluation. I developed copy for the infographic that revealed young people's attitudes on the NCS Trust summer program.
    A5 Flyer: sent to teachers with a distinct call to action. B2B asset used to get teachers involved with the organization.
    A5 Flyer: sent to teachers with a distinct call to action. B2B asset used to get teachers involved with the organization.
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